The 6-Step Formula to Conceive, Create and Market Video Game Hits
Video games are one of the most popular and profitable entertainment products in today’s world. However, their success is often difficult to predict. Why do some games go on to sell millions? Why do other games fail? And what do you need to build and launch a video game hit?
After 18 years in the video games industry, I have seen many products go wrong and just as many do well. Using my experience and knowledge, I have come up with a business process to build commercially successful gaming products. The model focuses on six variables that impact the video game business: the Six Forces.