About Me

A holistic approach to video game studio management

Manel Sort: a quick bio

I have the best job in the world. Over the last 18 years I have been a video game developer, producer, studio manager and now I am the head of several studios. I have delivered over 60 video games on all major gaming platforms, including PC, Xbox, PS2 and mobile. With each release I have learnt more about what makes games successful.

To make better games, I have studied new skills: advanced programming, computational physics, strategy, talent management, psychology, marketing, music, business modelling and more. Over the years I have seen the industry change. I’ve also been lucky to work with some of the most inspiring minds in video games.

Today, I manage gaming studios. My most recent project has been the launch and expansion of King Digital Entertainment’s four Barcelona studios. I also occasionally lecture on video games and speak at industry events. Read more on my LinkedIn profile.

Studio management, my way

My approach to video games is holistic. In my work, I foster creativity, collaboration and a blend of programming, art and business analysis. At the same time, I focus on delivering outstanding products that meet the needs of the market, identifying pivoting opportunities and managing change to build business success.

As a result, the video games I have directed in the last five years have been published, some to critical acclaim, and I have got a track record in turning new studios into high-turnover ventures within two years. Most importantly, my teams are happy and productive. My methods work.

To share my knowledge with the industry I’m writing a book on how to build commercially successful video games. Email me if there’s anything in particular you’d like me to cover. You can also follow me on Twitter.